The whole world has gone online during the pandemic. In fact, a new report from digital.com found that one in four small businesses still did not have a website or online presence. The digital survey was conducted in May 2021 and interviewed 1,250 small business owners with physical stores.
As e-commerce has grown year on year for decades, it’s a wonder that so many small business owners are missing out on crucial new customers due to a lack of online presence.
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Thanks to them for finding a way to survive, but think how much more their sales could be if they entered a 24/7 market!
At Business Warrior, we teach for small businesses how to get a holistic view of their online reputation, listings, website search results, and social media. Let’s take a look at three of the top reasons every small business needs to be online.
1. Most consumers start their search for a local business online
When was the last time you jumped in your car and decided to travel around to find that specific store to visit?
Consumers will always search online before shopping or eating. They search for a point of interest to find a nearby location or a place with the highest rankings or public sentiment. This means that it is imperative for business owners to showcase their local business in these searches both on their website and on online listings like Google My Business and Yelp.
If a store doesn’t appear in a Google search, it won’t get the greatest potential for new customers.
2. Social networks are not enough
Being active on social media is a great start for any small business, but it’s not enough either.
This is a great way to promote the store and keep a brand in mind, but business owners should also keep in mind that in many cases a direct sale will not be made through social media.
When consumers visit a website, they tend to be more in a ‘buy now’ mode and it is much easier to look around, navigate a website page, and entice people to purchase a service. or a product.
Having a website can also allow small businesses to get email addresses and develop content funnels that build trust in the business.
3. The ability to sell online is a 24/7 opportunity
A small business with a brick and mortar concept is typically open an average of 12 hours a day.
This means that they are open in just 84 hours out of the 168 possible hours in a week.
Without a website, many small businesses are closed 50% of the time every week!
According to a Consumers report 2019 spend an average of 6 hours and 42 minutes a day online. To maximize profits, it’s important to position a small business with the ability to take reservations, schedule a service, or sell a product around the clock through a reliable website.
Making money while sleeping is the best way for business owners to increase their profits and by setting up an online site it will give businesses the opportunity to do so.
Author: Jonathan Brooks is President of Business Warrior. Business Warrior is the source for American small businesses to improve their brand and improve their marketing results. Business Warrior software takes a holistic view of a company’s online reputation, listings, website search results, and social media. Predictive algorithms are used to recommend the most imperative actions needed to attract new customers, positively impact daily operations, and improve profitability. For more information, please visit businesswarrior.com.