A woman who goes by “Ruby” will review your online dating profile for free. Just give him a call.

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At all hours of the day, Ruby’s cell phone rings with the same text, sent by strangers: “Is this real? »

His answer: “Hi, hello, yes it is!”

Rubywho asked to be called by his stage name for this story, recently began hanging flyers with his phone number on street signs around town that read, “Offer friendly, objective feedback on your dating profile, *toll free.*”

Most people think this is some underhanded sales pitch or marketing ploy by Bumble. But no, Ruby, 35, is just an artist and consultant who loves having in-depth conversations with people about their profiles, what they’re looking for, and life in general.

“We live our lives on the internet, and I thought people weren’t showing their dating profiles to their friends; nobody gets people’s opinions on what they put out into the world,” says Ruby. “And that’s arguably one of the most important things you’ll do.”

Ruby, who moved to Portland about a year ago, started her project by standing on the street with a sign offering dating profile comments. She still does too, and can sometimes be spotted near Powell’s flagship or Never Coffee on Southeast Belmont Street. She doesn’t try to force anyone to talk, but rather waits for those who are interested to approach.

Her first piece of advice to all: make sure you include a full-body photo that also orients you to other objects, so people know exactly what to expect. Not meeting someone’s expectations, for good or ill, can be shocking.

“If it’s just selfies, that means I don’t have enough confidence in myself, I don’t trust how I look in the pictures people take of me,” she says.

Being specific with your interests beyond a list of general topics like wine, food, or hiking also lets people know what motivates you. “I love communication and language, and how we work with it to describe our connection to people,” says Ruby.

After handing over a few profiles for her review, I can confirm that she’s warm, hilarious, and objective, but not a risk taker. As one recent recipient of her advice said, “Wow, that’s so helpful. I feel like I was completely roasted in a really healthy way.

Would you like to try it ? Ruby says she’s ready to put her number in the local alternative weekly: 775-720-9946.

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