JPIMedia announces that 10 more newspapers will offer “ad-lite” subscriptions online


Ten other regional newspapers will launch a new digital subscription option, it was revealed.

HTFP reported last week how 11 JPIMedia titles were introducing the new packages for readers who want an “ad-lite” online experience.

Now company owner National World has confirmed the program will also be rolled out in the Derbyshire Times, Doncaster Free Press, Falkirk Herald, Fife Free Press, Halifax Courier, Mansfield Chad, Northampton Chronicle & Echo, Northamptonshire Telegraph, Peterborough Telegraph and Wakefield Express. .

Subscribers will see 70% less ads on Stories and have faster load times, along with the promise of “fewer distractions and an improved overall user experience”.

Users will still have unlimited access to all articles and content, and will not be required to register unless they opt for the ad-lite experience.

The subscription price is £ 2 per month for a two-month trial and £ 3.99 per month thereafter.

Last week, the company confirmed that Burnley Express, West Sussex County Times, Derry Journal, Harrogate Advertiser, Dewsbury Reporter, Hastings Observer, Scarborough News, Southern Reporter, West Sussex Gazette, Lancaster Guardian and Northumberland Gazette will offer the new ad package. lite. .

JPIMedia’s 13 daily titles already offer online subscription options.

National World announced on Tuesday that it will be testing a new subscription to a premium content payment trading platform daily, although more details have yet to be revealed.


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