Pastry is pure love for Tara Hupp



Tara Hupp’s childhood dream of one day owning her own business came true last month when she opened Pure Love Bakery.

Hupp started working for her own bakery about seven years ago when she started baking bread and cookies for her family and friends, before moving on to cupcakes and cakes.

“Over time, I took my passion for baking and decorating and made it a home business. With the incredible support I received from my clients, husband and father coming to work with me, we decided to grow into a full brick and mortar store.

The bakery offers a variety of items including cakes, cupcakes, fudge, cookies, donuts, and cheesecakes. It also offers a service where customers can paint their own cookies.

Paint Your Own Cookies by Pure Love Bakery in Byesville are cookies that can be painted with frosting.

According to Hupp, his interest in baking came from his desire to create things.

“No matter how, I just wanted to be able to express myself through some kind of art,” Hupp said. “When I was a teenager, I loved to draw in charcoal. I started scrapbooking after high school and had even more fun with it after the birth of my first son. I decided to try baking for fun after the birth of my youngest, which turned into edible art. “

Customers can order custom made specialty cakes.

If a client has an idea, Hupp said she will do whatever she can to make it happen.

“Prices vary depending on the size and design of the cake,” Hupp said.

The bakery’s best-selling donuts are maple and bacon as well as cream sticks.

New customers Maggie Cook and Alyssa Ingram from Cambridge recently stopped by to shop for items because they had heard good things about the bakery. While sisters Madison and Megan Devurez from Byesville have been regular customers since the opening of the business.

Business is booming for Pure Love Bakery in Byesville.  By midday Thursday, they had sold several varieties of donuts.

Madison who loves cupcakes and Megan who loves bakery donuts said they really like the convenient location right in the middle of town.

Hupp, a former resident of Byesville, chose the village as the location for the store because she believes the village has so much potential. She remembers that Byesville had been a thriving village and wanted to try and bring it back to life.

“Mayor (Jay) Jackson has been very encouraging and excited to bring a little something to town,” said Hupp.

Hupp was able to open the store with the help of a loan from the Small Business Association and her husband Kenneth Jr. by borrowing the remaining amount on his 401K.

According to Hupp, her husband and family have all been incredibly supportive.

Kenneth works nights at his job, then walks into the bakery and helps out what he can before heading home to sleep.

Pure Love Bakery employs nine people.

Racoon cake is one of Tara Hupp's favorite creations.

“I originally planned to run the bakery with my dad and myself, but it took off so quickly that it just wasn’t possible,” said Hupp.

Hupps’ dad works at the bakery at night making the donuts while his stepmother works with him making the cheesecakes and pies. Her eldest son, who is 17, comes in the evenings to do the dishes and help with other chores.

Hupp hopes to resume decorating classes suspended due to the pandemic. Classes will be announced via an event page created on Facebook and pre-registration will be required. Due to the small space for classrooms, class sizes will be small with limited availability.

When asked what sets it apart from other bakeries in Guernsey County, Hupp replied, “I don’t want to be like everyone else. Duff Goldman was my inspiration to go above and beyond. I want that wow factor. I also strive to make everything on your cake edible. I use fondant, buttercream, cookies, and other edible items to create whatever you want.

The bakery is located at 142 S. Second St and is open 6 am to 3 pm weekdays and 6 am to noon on weekends.

The store is in Byesville at 142 S. 2nd St. For more information, call 740-685-1133.

Correspondent Heather Sevigny contributed to this story.



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