When Selena Gomez launched Rare Beauty in 2020, my gut reaction was, “ENOUGH ENOUGH CELEBRITY BEAUTY BRANDS!!!!” But then I tried the products and I owe Selena an apology.
Simply put, the makeup she created is the best I’ve ever used…which is saying a lot, considering I test beauty products for a living. Rare Beauty makeup has replaced my entire routine, and has become the only thing I want to use…so much so that I have drawers full of mascara/foundation/concealer/blush/etc. which have not been touched for months. Whoops.
What I like the most about this line is that it’s really meant to make you feel good. Instead of encouraging you to hide your flaws or change your face (like most makeup does), it’s just about having fun. There is also no “right” way to use the products. As you may have seen on TikTok, there are about a million different ways to experience them, making it a completely customizable experience. Whether you want to be glamorous or keep it light with a natural look, Rare Beauty’s ethos is basically “you make yourself”.
In this episode of Zoë tries everything, I do *me* and show exactly how I use my Rare Beauty products to create a face in five minutes. Check it out, steal some tips, then shop the products below so you can put your own spin on things around the house.
Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation – $29.00
Confession time: I usually don’t love foundation. I’m more of a tinted moisturizer, mostly because traditional foundation formulas make me feel a little claustrophobic, like my skin can’t breathe. This stuff, however, is different. It provides solid coverage without smothering my pores, and the doe-foot applicator lets me apply a little product at a time so I don’t feel like I’m overdoing it. I’m wearing a 270N shade, which looks a bit orange when I apply it, but after blending it dries to a perfect match.
Liquid Touch Brightening Concealer — $19.00
If I could take just one Rare Beauty product with me to a desert island, it would be this concealer. It’s just as great for concealing blemishes as it is for lightening dark circles, and on days when I’m short on time, I’ll use it to do a quick touch-up on my skin before I go out for a run. It’s buildable – you can apply as much product as you want depending on the level of coverage you’re looking for – and blends seamlessly into skin without clumping.
Liquid Touch Foundation Brush — $28.00
I’ve always relied on my fingers or a Beautyblender to apply product, but this brush turned me into a brush. I use it to literally mix all product I put on my face – foundation, concealer, blush, bronzer, highlighter (obviously, I wipe it off in between) – and it consistently delivers a seamless, natural finish.
Always an Optimist Soft Radiance Setting Powder – $22.00
This product is a unicorn from the Rare Beauty world. Unlike most setting powders, it doesn’t mattify my dry skin. It holds my makeup in place while letting the radiant finish of my foundation shine through. It blurs my pores and evens out my skin tone, and is basically the IRL version of Instagram’s “Paris” filter.
Warm Wishes Effortless Tanning Sticks — $23.00
Since I spent most of my college years looking like an orange Oompa Loompa, I learned the hard way that a parcel can go wrong if you’re not careful with bronzer. This tanning stick allows for ultra-targeted application, meaning the product will only where you want it so you don’t have to worry about overdoing it. Usually I use it to add warmth to the apples of my cheeks, my forehead and the bridge of my nose, but on days when I want a more sculpted look, I’ll reuse it to shape my jawline and the hollow of my cheeks.
Soft Pinch Liquid Blush — $20.00
Real talk: this blush is pigmented. So much so that the first time I tried it I ended up looking like a clown, which is to say there is a learning curve and a little is enough. Once I figured out how to use it (three dots on each cheek, then blend with a brush), I fell head over heels in love. Its creamy formula is a dream on my dry skin, and it leaves a high-impact finish that really tough during the day. Pro tip? Apply a few dots to your lips, then top with sheer lip gloss for an effortless monochromatic look.
Positive Light Liquid Highlighter — $22.00
There are many highlighters out there that promise to make you look “lit from within”, but this one delivers. It’s glowy without being shimmery or shiny, and gives my complexion a luminous finish. I often use it on my cupid’s bow and in the inner corner of my eyes to add a bit of light-catching punch, but my favorite way to apply it (which you may have seen on TikTok) is to dab a few highlighter dots on my cheekbones next to a few blush dots. When I blend them with a brush, I’m left with the dewy skin of my dreams.
Perfect Strokes Matte Liquid Liner — $19.00
As someone with terrible hand-eye coordination, I’ve never been able to create a perfect cat eye (which is kind of embarrassing to admit, considering I’m a beauty editor) – but this liner has changed the game for me. It has a super fine tip and a smudge-proof formula, which makes it so easy to apply that it’s almost impossible to mess up…even for me.
Perfect Strokes Universal Volumizing Mascara — $20.00
I wrote at length how much I love this mascara, but here’s the abbreviated version: it lifts and curls my lashes for fuller volume in one fell swoop, and is made with nourishing ingredients that keep them healthy long after I use them. have removed.
Want even more beauty insights from our editors? Follow our Fineprint Instagram account) for essential tips and tricks.
Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.