A line of sleep products introduced this week by CBD company Green Roads aims to help consumers fight insomnia by adding something new to the usual sleep-inducing blend of melatonin and CBD. The new ingredient? CBN.
If you’ve never heard of this latest hemp-derived cannabinoid (the word describes around 144 different compounds that can be extracted from cannabis), you will soon.
CBN is the abbreviation for the compound cannabiniol. The compound cannabidiol, or CBD, is more familiar and widely used in wellness products.
Green Roads is the largest CBD company to date to incorporate CBN, although a competing company, CBDistillery, has recently introduced its own CBD / CBN. product. American Shaman also offers a CBN Product.
Medterra, meanwhile, markets a melatonin candy and is one of many brands to incorporate this hormone, which regulates the sleep-wake cycle, into a sleeping pill.
Still, CBN, relatively speaking, is the newcomer, and a number of additional brands will be launching CBN sleep products soon, said Bethany Gomez, managing director of cannabis research firm Brightfield Group.
“It has become common practice to combine CBD with melatonin; brands have been doing it steadily over the past year, ”Gomez said in an interview. “[But] the practice of incorporating CBN is brand new. the Green roads line is by far the biggest brand [incorporating melatonin, CBD and CBN] all together; and we expect a number of more to arrive in the coming weeks. “
Plus, consumers are becoming aware, so to speak, of the benefits of CBN as a sleep aid, Gomez said.
His research firm’s second-quarter end-of-quarter survey of 5,000 CBD users in the United States found that the 14 percent of CBD users who experienced CBN in the first quarter had doubled to 28 percent. cent in the second trimester. In the general survey population, the percentage of informed people rose from 8% to 11% over the same period.
So what are these three ingredients, and what should insomniacs know? As stated, melatonin helps the body fall asleep when it is dark outside and then wake up when sunlight returns.
CBD, the next most abundant cannabinoid after THC, has its own advantage (although unlike THC, CBD is not intoxicating). “From what we know, it helps reduce your stress levels,” Laura Fuentes, CEO of Fort Lauderdale-based Green Roads said of CBD in an interview. “It doesn’t make you drowsy, but calms you down and relaxes you and gives you general calm. “
CBN, meanwhile, made from a “THC-A” degraded and fermented in hemp (and also non-intoxicating), actually causes drowsiness, Fuentes said (although some sources challenge this belief).
The combination of the three ingredients of the Green Roads Sleep Formula product (containing 5 mg of melatonin, 22.5 mg of CBD and 2.5 mg of CBN) may be a first and seems to be a successful blend for falling asleep and staying asleep. , Fuentes said (Under FDA rules, she hasn’t made any statements about her company’s cannabinoid products.)
Asked about the new market rush for cannabinoids and other natural sleep ingredients, Fuentes immediately spoke of the pandemic; in fact, a recent study confirms Covid link with insomnia. “People are more stressed from Covid and lose their jobs; and their income is so reduced, ”Fuentes said. “With a lot of stress, you have a hard time sleeping. So I think the country needs something to help them relax and calm down and get some sleep. We believe this is why there is such a demand for all sleep products right now.
Products containing cannabinoids have a special appeal, Fuentes pointed out, because they are natural and have none of the “hangover” effects of over-the-counter synthetic sleeping pills.
As for the particular interest in CBN, Gomez pointed out “a combination of demand and supply” with regard to last year’s bumper hemp harvest. Farmers are looking to differentiate themselves by growing strains of hemp richer in CBN and CBD – although the fermentation that must occur to create CBN takes longer, Gomez said.
This is, according to the analyst, the fact that the CBD User surveys “Sleep is the third highest craving state” after relaxation (including anxiety and depression) and physical relief (from chronic pain and arthritis).
“It’s exciting to see this first generation [of CBN products] hit the shelves, ”Gomez said. “It remains to be seen how well they will fare with consumers. But this is the first time; we are starting an experiment here. She predicted a positive outcome in the market.
“It gives consumers the ability to buy a product that they know what it does and that meets a specific state of need,” Gomez said. This need, of course, is important in these difficult times: the struggle to get more zzzzzzzz.